About Us

Byourself.es exists on one simple idea: wearing real, recognizable luxury shouldn't mean paying three or four times the price just for where you bought it.

Our story

It started with a personal frustration: seeing the exact same designer pieces — Versace, Gucci, Dolce & Gabbana — sold at wildly different prices across different stores, sometimes hundreds of euros apart for the identical item. It became clear the markup usually has nothing to do with quality, and everything to do with how many middlemen sit between the atelier and your closet. We decided to cut out everything unnecessary.

How we work

We work directly with an established European luxury distributor network and its licensees or officially authorized partners — the same supply chain used by showrooms and multi-brand boutiques across Europe. That's what lets us offer genuine Versace, Gucci, Dolce & Gabbana, Salvatore Ferragamo, Bally, and other established names at prices that don't include markup for flagship rent and flashy storefronts.

Every item in our catalog is hand-picked — for craftsmanship, how current the piece is, and whether we'd wear it ourselves. What you see in the photo is exactly what you get: same color, same cut, same label.

Who we're for

Byourself.es is for people who want real designer pieces without the traditional luxury retail markup. For people who know the difference between craftsmanship and a nice ad campaign. For people who value their money but refuse to compromise on style.

Our values

• Authenticity above all. We work only with official European brand distributors and licensees — no replicas, no items of unclear origin. Every item ships with original tags and manufacturer packaging.
• Honest pricing. Our prices reflect real wholesale cost plus a fair markup — no fake "discounts" from artificially inflated starting prices, the way many big luxury retailers do.
• Transparent communication. If something's wrong with an order, we say so directly and fix it — we don't hide behind a support bot.
• Attention to detail. From selecting the piece to packing the box, we treat every order the way we'd want to be treated ourselves.

Our philosophy

The name Byourself — "be yourself" — isn't an accident. We believe style isn't about chasing trends for the sake of it, it's about knowing what actually suits you. Our job is to make real designer style easy to find and simple to buy.

We grow with you

We're a small, growing team, and every review, question, or message helps us get better — whether it comes through the site or Instagram. If you have a request about our range or a question about a specific item, reach out, we read everything personally.

Get in touch

If you have questions about a specific item, size, or order — message us through the Contact page, we're always around.